The birth of a brand requires deep work of market research and study.

Happy and Sober is a brand whose selling product is non-alcoholic beverages. Targeting all people who want to have a healthier life through responsible choices, or who simply cannot drink alcohol for health reasons, it was decided to create a youthful and appealing image to reach a younger and more modern audience.

Using parallax animations on the website gives a modern and dynamic image, in line with the graphic image of the brand.

This project consisted of the creation of the logo (Brand Identity), graphic stationary, e-commerce website for the sale of products, and images and social media content once a week.