UrbanPet it is a super cool store for pets in the famous LX FACTORY, in Lisbon.

The store already have a logo, but the chalenge was to create a new visual identity with a cool and trendy look, without giving up of the old look of the original logo.

It was developed not only the flyer for the store, but also advertising for the local newspapers and a door sign.

I also created some kind of a mascot by manipulating the picture of cats and dogs, giving them the appearance of almost humans, by adding some accessories like glasses and t-shirts.